Cali Group Demonstrates ‘Mobile Advertising’ Platform to Market Caliburger Brand and Drive Store Sale

Press Release

updated: Jul 7, 2017

POPpack’s Machine Vision Software Offers a Pay Per View Advertising Model On Wearable Displays

Cali Group announced today that its subsidiary, CaliBurger, will begin marketing campaigns in July using POPpacks, the first  “mobile advertising” platform based on machine vision.  The campaigns will take place around CaliBurger’s restaurants in Seattle, Los Angeles, and Maryland.  Through POPpack’s automated marketplace, CaliBurger will deliver customized messages to digital displays integrated into backpacks worn by millennials and centennials walking within hundreds of yards of CaliBurger’s locations (leveraging the camera on the display).  POPpack’s proprietary machine vision system offers brands like CaliBurger the ability to pay based on the number of viewers that see the messages.  Similar to Uber, as shown in the video, “walkers” can earn income through the mobile App.  

“Our mission at Cali Group is to use new technologies to transform the restaurant and retail industries and aggregate data about the offline world,” said John Miller, Chairman and CEO of Cali Group.  “Cali  Group invested in POPPacks to enable restaurants and retailers to have personal brand ambassadors deliver messages in places that have been traditionally inaccessible.”  

The initial launch of the platform allows walkers to buy a custom POPpack backpack, insert their I-pad, and download the POPpacks app to begin making money.  As featured on Episode 2 of Apple’s new TV show, Planet of the Apps, POPpacks is also developing its own flexible display hardware integrated into backpacks that are low cost, daylight readable, shatterproof, and can last for months without needing to be charged.

Cali Group also has significant ownership positions in Super League Gaming, FunWall, and Miso Robotics.  


Cali Group comprises CaliBurger, a global restaurant chain, and its affiliated technology companies. Cali Group is pioneering restaurant and retail operating systems that include software for: managing interactive gaming (online and offline); programming wearable digital signage; automated processes related to ordering and cooking; intelligent delivery of food from kitchen to customers in local neighborhoods; real-time detection of operating errors and pathogens; and facial recognition systems for loyalty and payment verification.  

Source: Cali Group

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